Customer relationships strategy: an Australian cattle producers’ case study
نویسنده
چکیده
An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.
منابع مشابه
Serological evidence of Coxiella burnetii infection in beef cattle in Queensland.
BACKGROUND Queensland has the highest incidence of Q fever in Australia. The aim of this study was to undertake a cross-sectional seroprevalence survey of Coxiella burnetii, the causative agent of Q fever, in beef cattle in Queensland. METHODS Serum samples were tested by ELISA for both phase II and phase I antigens of the organism using an Australian isolate. Blood samples were collected at ...
متن کاملInvestigating Factors Affecting Adoption of eCRM in the Australian Service Industry
In order to grow and survive in a highly competitive market like the service industry, Electronic Customer Relationship Management (eCRM) has become a popular tool for Australian service organizations to attract, manage, and enhance customer relationships. However, due to increased competition and decreased product/services marketing cycle time, managing and building customer relationships have...
متن کاملExploring the supply chain of small and medium-sized South Australian wine producers
Trevor Wood-Harper Manchester Business School, The University of Manchester Email: [email protected] This research is part of a wider study that seeks to understand the nature of significant stakeholder perceptions as situated in the South Australian (SA) wine industry supply chain (SC) context. The focus is the small and medium enterprise (SME including micro) wine producers....
متن کاملارزیابی و رتبه بندی اهمیت نسبی الزامات فنی محصول با تلفیق مدلهای QFD و DEA: مطالعه موردی (صنایع کاشی و سرامیک)
This article aims to evaluate the relative importance of product design requirements in Quality Function Deployment (QFD) environment taking customer needs and producers constraints. Considering the matrix of QFD, we can take the customers needs into consideration only. However, we present a technique that can take into account the production constraints in the product design process as well as...
متن کاملGenetic Analyses on Carcase Characters of Australian Wagyu Beef Cattle
Producers of Wagyu beef have unique opportunities to assess high value markets, where carcase value is determined primarily on marbling score. To date, there have been limited genetic studies of this breed, especially in Australia. Newly developed image analysis equipment could be a useful tool to analyse carcase characters. This study estimated genetic parameters for carcase traits measured by...
متن کامل